SEO stands for “Search engine optimization.” It is the process of increasing the visibility of website or web page in search engines. It is the practice to increase the traffic from free, organic or natural listings on a search engines. SEO is the most important thing to learn, without which we can’t even dream to get impressive traffic.
Search Engine Optimization Factors
(1) On page optimization – on
page optimization is the strategy that we apply on our website, it can affect
our web page listing in search result. These factors are controlled by you or
by source on your pages. Examples of on-page optimization include HTML code
tags, Meta tags, Alt Tag, Sitemap, keyword placement and keyword density.
Some important factors of On-page SEO
1. Title – Title
is one of the most important on page factor for any website. Title should be
unique and meaning full, which include only targeted keyword. Try to make it
short and meaning full.
2. Meta Description
– Meta description is main part of the on page setting. Meta description is the
important place where we can place our related keyword. Your Meta description should be meaning full
and its length should be 160-170 characters with space.
3. Meta Keyword- Keyword
research is a very responsible task for an SEO geek because without Ideal
keywords, your page is no more in search results. For each of your page you can
include a set of keywords in the form of Meta tags. Meta tag limit is up to 3-5
keywords and it should be related to your unique and relevant content.
4. Heading like H1,
H2 and H3 – A perfect optimization of a webpage include Keywords which is
placed in the heading tags such as H1, H2…H5. And remember that don’t using H1
or H2 too many times considered a negative effect on SEO: by Matt Cuts.
5. Image alt tag – if
you want to do a good SEO for your page you should remember to set “alt” tags
on your images. For image optimization we have to include alt tag on uploaded
images.
6. Internal linking
–Internal linking is one of the best way to show our website on other content
pages on a same domain. Internal linking is also helpful to ensure that your
site gets crawled properly, allowing the search engines to find all of your
pages.
7. Anchor Text – The
“anchor” text (link label, link text, or link title) is the visible, clickable
text on a hyperlink.
(2) Off Page SEO – Off-page
optimization plays an important role for any successful SEO campaign. It is the process to increase the back links for
your website. Off page SEO focused to generate more and more back links which
is helpful in getting high traffic which in turn is responsible for getting
better ranks
in search engines. It’s a long term continuous process if you want to increase
your position as well as traffic. You will have to do it on a regular basis;
otherwise your competitor beats you.
Some important task for Off-page SEO
1. Forum posting
2. Footer Link
3. Affiliate Marketing
4. RSS Feed Submission
5. Review Posting
6. CSS Submission
7. Video Submission
8. Profile Creation
9. Forum and Blog Posting
10. Site Map optimization
11. Link Wheel
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12. Directory Submission
13. Social Bookmarking Submission
14. Blog Posting
15. Blog Reviews
16. Article Submission
17. Article Creation
18. Press Release Submission
19. Press Release Distribution
20. Blog Commenting
21. Social Fan Page Creation
22. Social Media Optimization
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SEO is not only for getting traffic or increase a web page rankings
in SERP, it is also very important for expand your brand awareness.
Lemosys InfoTech Pvt. Ltd. provides you all types
of online marketing along with SEO services. If you want to expand your
business globally, please
contact us at
0731-4091887 and our Marketing experts will provide you some excellent online
marketing strategies for your business.
